Organising for Digital Transformation

Over the last year or so, I’ve had quite a few conversations with folks in lots of different organisations about how best to structure a team to deliver digital transformation.  It sounds like lots of people are working hard on pieces of the jigsaw puzzle, but a coherent approach has yet to fully emerge.  Variations ranged from looking to the Communications Teams to build a better website (under-estimating the underlying integration needed to deliver seamless services), through to looking to IT Teams to deliver technology with a much wider reach than they’re used to.  Matt Leach and I have had many conversations about this (and I still owe him a long-form essay about the wider digital leadership landscape), but for now at least, here are some forming thoughts about one segment of that wider landscape – how we might best structure our teams to deliver digital transformation

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